Inspired by 2020, Sip Well Do Good was created by Erin Malecki in response to the rise in domestic violence due to COVID 19. Realizing that her strengths were better suited for raising funds and awareness rather than working the frontline, Erin came up with a way to combine three of her passions - philanthropy, creativity, and wine!
Sip Well Do Good is providing a service that connects and celebrates socially responsible beverage companies with charitable organizations that have a similar mission - by collaborating on a product in support of the cause.
Her goal is to make 1,000,000 impressions.
Any Sip Well Do Good can, bottle, or merchandise item sold is considered an impression.
Erin calls them impressions because the consumer is able to learn and raise awareness for a cause, support a local business, celebrate Ontario agriculture, enjoy a great beverage and ultimately help those benefiting from the charity - with a single purchase.